{"id":16,"date":"2017-09-18T19:40:13","date_gmt":"2017-09-18T14:10:13","guid":{"rendered":"http:\/\/getlead.in\/blog\/?p=16"},"modified":"2017-10-18T19:41:12","modified_gmt":"2017-10-18T14:11:12","slug":"the-scope-of-missed-call-marketing-in-india","status":"publish","type":"post","link":"http:\/\/getlead.in\/blog\/the-scope-of-missed-call-marketing-in-india\/","title":{"rendered":"The scope of \u2018Missed Call\u2019 Marketing in India"},"content":{"rendered":"<p><span style=\"font-size: large;\">Being a nation which has the second largest population of mobile subscribers, India has now become an ideal place for mobile marketing. The number of subscribers are somewhere above 1 billion and is showing steady growth. It had overtaken U.S in 2015 and now stays at second place below China. <\/span><\/p>\n<p><span style=\"font-size: large;\">So what do missed calls mean to Indians? Missed calls, in Indian perspective can be defined as a coded mode of communication. Making a missed call \u2013 dialing a number and disconnecting it before the call is picked up \u2013 has been a way to signal a message in India without actually communicating it by voice. <\/span><\/p>\n<p><span style=\"font-size: large;\">In the era of social media, it is possible for one to connect freely and instantly using apps like Facebook and WhatsApp without any talk \u2013 time but that requires smart phones, access to mobile internet and technology skills. With large number of Indians using feature phones instead of smartphones, missed calls continues to be a wide \u2013 reaching, economically feasible communication mechanism. <\/span><\/p>\n<p><span style=\"font-size: large;\">Today, the missed call has escaped its rural mooring and had gone mainstream. Big corporates \u2013 including many consumer-facing multinational companies realized the scope of missed calls and have started using it. This multifunctional telecom feature has a wide range of application in many different sectors. Small firms, cancer detection centers, tuberculosis prevention campaigns of state governments, gyms, schools and colleges, NGO\u2019s \u2013 all now have a missed call number featuring prominently in their print and T.V. ads. Many major advertisements can be seen having a \u201cGive a missed call to xxxx xxxxxxxx for more information\u201d tag tucked at the bottom of the frame. <\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Being a nation which has the second largest population of mobile subscribers, India has now become an ideal place for mobile marketing. The number of subscribers are somewhere above 1 billion and is showing steady growth. It had overtaken U.S in 2015 and now stays at second place below China. So what do missed calls [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":12,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-16","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorised"],"_links":{"self":[{"href":"http:\/\/getlead.in\/blog\/wp-json\/wp\/v2\/posts\/16","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/getlead.in\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/getlead.in\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/getlead.in\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/getlead.in\/blog\/wp-json\/wp\/v2\/comments?post=16"}],"version-history":[{"count":1,"href":"http:\/\/getlead.in\/blog\/wp-json\/wp\/v2\/posts\/16\/revisions"}],"predecessor-version":[{"id":17,"href":"http:\/\/getlead.in\/blog\/wp-json\/wp\/v2\/posts\/16\/revisions\/17"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/getlead.in\/blog\/wp-json\/wp\/v2\/media\/12"}],"wp:attachment":[{"href":"http:\/\/getlead.in\/blog\/wp-json\/wp\/v2\/media?parent=16"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/getlead.in\/blog\/wp-json\/wp\/v2\/categories?post=16"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/getlead.in\/blog\/wp-json\/wp\/v2\/tags?post=16"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}